The Unlimited Power of Purpose

The Unlimited Power of Purpose So what is this thing called “purpose”? It is often referred to in business, but it is rarely clearly understood. Actually, if there is only one concept that I would want you as my client to take from my practice management training to...

THE NEED FOR SPEED

THE NEED FOR SPEED If there’s one word to describe practicing dentistry in New Jersey, it’s “fast”. The other would be “attitude”, but I’ll save that for a future article. What makes the business side of dental practice so challenging in these economic times,...

PNP Article – Staff #1

Getting Maximum Return from Your Practice’s Most Valuable Asset By Mike Massotto The purpose of this article is to outline several of the most vital practice management tools, which when implemented, will instantly transform your office culture and open the way for...

The Great Marketing Misconception

Okay, raise your hand if you’re sick and tired of being inundated by mailings and hawked by advertising in our profession’s trade publications promising “unlimited new patients”, or “guaranteed new patients for life”, or “more new patients than you can shake an...

Never Sell Dentistry Again!

Never sell dentistry again, you ask? Are we trying to put you out of business? No, actually, we’re going to teach you about the importance of patient education as it relates to selling dentistry. What does selling dentistry have to do with patient education? Well,...